SGB Online Interviews Adam Blake About 2018 Line & Women's Heeled Boot

Sporting Goods Business (SGB) asks Adam Blake, Global Head of Brand, Design and Consumer Engagement about the first women's heeled boot from Blundstone, new for fall/winter 2018.  

"We have been at the forefront of footwear comfort and performance design for many years, we now seek to repurpose this knowledge and lead the market in delivering superior comfort in fashion forward pieces that are gender specific and seasonal. We will never lose our DNA. Our commitment to design, comfort and timeless style is the blueprint for Blundstone."

They discuss how the idea came about and what the process for selecting the heel height, shapes and other design aspects were. Adam also talks about other additions to come in 2018, from new colors to styles.

Read the full interview at